Digital Marketing Specialist Application

Do you have Jersey Pride? If you love living, working, and playing in New Jersey, bring your passion to work and help us market the State of New Jersey as the best place to do business in the country. Choose New Jersey, Inc., a 501(c)(3) non-profit economic development organization, is currently seeking a Digital Marketing Specialist to join our team in June 2022.

The Digital Marketing Specialist will directly support the team as the digital lead, including website development, inbound marketing campaigns, and paid advertising programs. The ideal candidate will have 3+ years of web and digital marketing experience, thrive in a fast-paced environment and be passionate about learning and proactive by nature. This role will report to the Director of Marketing.


  • Support the day-to-day management of our extensive advertising campaign with a focus on digital channels, including SEM, social, video, native, and email marketing.
  • Using HubSpot, optimize our digital marketing tactics, including lead nurturing, and lead scoring programs. Key focus on cultivating and tracking prospects by converting site traffic through calls-to-action, landing pages, and lead generation content.
  • Responsible for all Choose New Jersey websites, landing pages, and digital assets, including lead generation forms and integrations, SEO, and updates. Serve as the main point of contact with web developers and digital consultants.
  • Ensure digital content is optimized, proofread, on-brand, and aligned with best practices prior to deployment.
  • Manage and track analytics across digital platforms and implement data-driven decisions to improve and evolve digital strategies.
  • Lead the planning and marketing coordination of digital projects, event promotion, and webinars through all areas of the project life cycle, including messaging, third-party integrations, and email marketing campaigns.
  • Consistently research and stay current in the digital and B2B marketing trends and find new ways to drive qualified traffic to our websites.
  • Collaborate and communicate with Marketing and Business Development colleagues, and external stakeholders.
  • Flexibility in schedule to work and travel to occasional events, trade shows, and international business attraction missions that could take place on evenings, weekends, and holidays.

Preferred Qualifications

  • Bachelor’s degree (marketing, communications, or a related field).
  • Minimum 3-5 years of experience in digital marketing or related field.
  • Strong knowledge of HubSpot, WordPress, Google Analytics, and Microsoft Suite (HTML, a plus).
  • Experience with paid channels, including Google, LinkedIn, Facebook, and other ad networks.
  • Demonstrated experience managing the development of marketing campaigns, digital initiatives, and user experiences.
  • Detail-oriented and deadline focused with intense attention to detail.
  • Experience with project management, including the ability to juggle multiple projects, work under pressure and take initiative.
  • Outstanding writing and proofreading skills.
  • Strong team player with excellent interpersonal skills.


  • Hybrid work schedule
  • 4 weeks PTO + 5 sick days
  • 11 holidays observed + your birthday
  • 401(k) plan with company match
  • Paid bridge/family leave
  • Comprehensive health insurance plan
  • Vision, dental & life insurance plans at no cost

About Choose New Jersey:

Choose New Jersey is a privately funded 501 (c)(3) economic development organization with a mission to stimulate job creation and attract capital investment to New Jersey. Choose New Jersey markets New Jersey both domestically and internationally as the best place to grow a business in the United States. Knowledgeable, experienced staff, supported by a network of State agencies and private partners, provide free, confidential assistance to guide companies in establishing operations in New Jersey. By harnessing the power of business, labor, academic and government leaders, Choose New Jersey enables growth across all sectors of the State’s economy, aspiring to build a stronger and more prosperous New Jersey for all.


Relocation & Expansion Services

We provide customized RFI responses, demographics, detailed market assessments and other complimentary business relocation and expansion services. When your company chooses to grow in New Jersey, we also will help you publicize your good news.

Site Visits

We’ll make your property search seamless, so you find the site that best meets your relocation or expansion needs.

Economic Development Connections

Our public and private partners provide a wide range of services. From higher education research collaboration to regulatory and legal assistance to workforce training, they’ll ensure you have a smooth landing.

Voltaire Capellan
Marketing Assistant
Jen Lenhardt
Chief Administrative Officer