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Founded in 2010, Choose New Jersey is an economic development organization with a mission to encourage and nurture economic growth throughout New Jersey, with a focus on our urban centers.

Through our integrated marketing and business attraction and retention efforts, we stimulate job creation and capital investment. We collaborate with the State’s universities to encourage research, discovery, and innovation.

Privately funded, Choose New Jersey’s economic development activities are supported by a prominent group of leaders from many of the State’s Fortune 500 and other top companies, labor organizations, associations, and higher education institutions. These organizations represent 1.25 million people, or nearly one-quarter of the State’s private-sector workforce.


Choose New Jersey, Inc. is a recognized 501 (c)(3) nonprofit organization.

Choose New Jersey markets the State as a premier business location to both domestic and international businesses. We offer companies interested in locating or expanding in New Jersey a full range of complimentary economic development services to ensure a smooth process from planning through move-in including:

  • Customized RFI responses
  • Market assessment and planning services
  • Site visits
  • State assistance information
  • Public relations assistance
  • Connections to a wide range of services provided by our public and private partners – from financial, regulatory and legal assistance to workforce training.

what can choose New Jersey do for you?

Jose Lozano headshot

Jose Lozano President and Chief
Executive Officer

Margie Piliere headshot

Margie Piliere Chief Economic
Development Officer

Nikki Ouellette headshot

Nikki Ouellette Chief Marketing Officer

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