Chief Marketing Officer
Nikki Ouellette is the Chief Marketing Officer for Choose New Jersey, Inc., an independently funded and operated 501(c)(3) whose mission is to encourage and nurture economic growth throughout New Jersey with a focus on urban centers. She is responsible for overseeing all marketing and communications activities, including advertising, public relations and event planning.
With over 20 years’ experience in the communications, marketing and public policy arena, Ms. Ouellette came to Choose New Jersey, Inc. after serving nearly 14 years with the New Jersey Economic Development Authority (EDA). From 2006, Ms. Ouellette served as Director of Public Affairs and oversaw legislative/government affairs, public relations, and from 2010 served as the Director of Marketing and Policy, overseeing marketing and outreach, events coordination and product development. During her time at EDA, she was closely involved with the creation and launch of the Grow New Jersey and Economic Redevelopment and Growth (ERG) Grant program, two of New Jersey’s most significant job creation/retention and economic development tools today.
Prior to her tenure at EDA, Ms. Ouellette served as a Communications Specialist in the New Jersey State Senate, and has prior experience during her high school and college years in newspaper reporting at the Asbury Park Press and Ocean County Observer, and in advertising at CNN International in Atlanta, GA.
Ms. Ouellette holds a Dual Bachelor of Arts degree magna cum laude in Broadcast Journalism, S.I., Newhouse School of Public Communication and Political Science, College of Arts and Sciences from Syracuse University. She is a former member of the NJ Boys & Girls Clubs Marketing Advisory Board.