The Latino Food & Beverage Trade Show convenes under one roof both domestic and international food & beverage producers. Foreign producers participate in the show to secure opportunities to open doors to the mainstream U.S. market, or grow their sales if already distributing products here. Local producers and distributors participate for two reasons, to solidify their presence on shelves, and to identify new products and seek new opportunities.
The U.S. Latino food and beverage market is close to $200 billion strong, and continues to grow at a minimum of four percent per year. Savvy marketers have come to understand Latinos of all generations–baby boomers, Generation X, Millennials, Gen Z– are smart and loyal consumers worth every penny invested in them.
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