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Skincare Company Beiersdorf Opens New Innovation Center in Florham Park

New Jersey Business Magazine

Beiersdorf, the Hamburg, Germany-based skincare company whose portfolio includes globally renowned brands such as Aquaphor, Eucerin, NIVEA, La Prairie and Coppertone, has opened a new 32,000-square-foot Innovation Center in Florham Park as part of its global R&D strategy. The company has also moved its North American headquarters from Wilton, Conn. to Stamford, Conn.

Both new facilities will help drive growth for Beiersdorf with a strengthened position in the North American market. By establishing a new regional hub for innovation in New Jersey – the company will gain further local insights to help identify unmet consumer needs and further fuel innovation.

“The opening of our new headquarters in Stamford and our new Innovation Center marks an exciting new beginning for Beiersdorf North America,” said Mauricio Valdes, general manager Beiersdorf North America. “These new hubs—positioned in fast-growing, business and science centers close to New York City—demonstrate our deep commitment and investment in North America, and will expand our capabilities, open up exciting possibilities, and be at the heart of our continued growth in this pivotal region.”

The newly built, state-of-the-art Innovation Center in Florham Park is one of only two Beiersdorf regional Innovation Centers in the world; the other in Shanghai. The Innovation Center in Florham Park is the first global center of excellence for over-the-counter and sun care products outside of Hamburg.

Read the full article here.


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