Choose New Jersey is accepting proposals from experienced website development companies to redesign its website (choosenj.com). The selected vendor will develop this project from concept to completion.
This request for proposal (RFP) will provide an overview of the bidding and evaluation procedure for all candidates to ensure a fair process.
The current Choose New Jersey website was designed in 2017. Our last homepage redesign took place in 2021.
We want to ensure our website has a mobile-forward design (MFD), is user-friendly with intuitive navigation (3 clicks or less), is visually pleasing (while adhering to Choose New Jersey’s brand guidelines), easy to manage with limited to no need for custom code development for Choose New Jersey staff to maintain, and quick to load (speed of 3 seconds or less).
RFP Q&A Deadline: January 18, 2023
Answers Provided: January 26, 2023
Proposals Due: February 6, 2023
Vendor Selection: February 2023
Desired Website Launch: May 2023
Choose New Jersey is planning a website redesign to include an updated modern appearance and enhanced functionality. Upon completion of the project, Choose New Jersey will assume full responsibility for the website content maintenance and administration.
Our goal is to have a website redesign launched by May 2023.
Our vision for this website redesign is to have a platform that prominently showcases New Jersey as the ideal place to live, work, and play. We expect a robust user experience for this dynamic website which will also engage millions of users through an international advertising campaign. Our goal is to provide events and news updates, resources for businesses looking to expand or relocate to New Jersey, and information for board members and development prospects. We also aim to improve our in-house marketing team’s website management experience with editing and consistent branding.
Choose New Jersey is seeking the services of an experienced website development company to execute the website redesign and help elevate the Choose New Jersey branding utilizing top trends and best practices. The selected provider should establish, test, and refine the content management process according to the structure and needs of Choose New Jersey. Once the website has been completed and accepted by Choose New Jersey, the website design and all its contents, software and architecture become the property of Choose New Jersey. The website development project and website deliverable must include, at a minimum, the following MANDATORY elements:
This is an open and competitive process. Proposals must be submitted in PDF format using the form on this page by February 6. Questions about the RFP can be submitted to Choose New Jersey at acoulter@choosenj.com by January 18. Answers will be emailed to all candidates by January 26.
Proposals will be evaluated shortly after, and vendors may be contacted for additional information. Choose New Jersey will evaluate the proposal on the following criteria:
Choose New Jersey reserves the right to award the contract to the vendor that represents the best value to the business.
Vendor selection will take place through February 2023. The top identified candidates agree to meet with the Choose New Jersey team (either in-person or via Zoom) before a final decision is made. Once the vendor selection process has concluded, all candidates will be notified of the final decision. The completion and delivery dates of the project and its phases will be mutually agreed upon before signing a contract.
The proposal must contain the signature of a duly authorized officer or agent of the company submitting the proposal.
The price you quote should be inclusive. If your price excludes specific fees or charges, you must provide a detailed list of excluded expenses with a complete explanation of the nature of those fees. If the execution of work to be performed by your company requires the hiring of subcontractors, you must clearly state this in your proposal. Sub-contractors must be identified, and the work they will perform must be defined. In your proposal, please provide the name and address of the subcontractor. Choose New Jersey will not refuse a bid based upon the use of sub-contractors but retains the right to refuse the sub-contractors you have selected. Provisions of this RFP and the contents of the successful responses are considered available for inclusion in final contractual obligations.
Proposers shall submit a complete, signed, electronic proposal in PDF format, which must be viewable by Choose New Jersey evaluators. The subject line of the RFP submission and any attachments must all be clearly labeled. The RFP electronic proposals must be uploaded using the form at the top of this page. To be considered for the award, the submission must be received by Choose New Jersey by February 6.
Each electronically uploaded file submission (proposal, attachment submittals, etc.) should follow the following format:
[Entity Name] – Bid Submission – 2022 RFP – Choose New Jersey Website Redesign
Proposals should address the following:
Procedural inquiries may be directed to acoulter@choosenj.com or (609) 297-2200.
NOTE: Any bids received after the date and time specified may not be considered.
Please submit any questions about the website redesign proposal process to Ashlea Coulter at acoulter@choosenj.com by January 18.
Answers to all questions will be emailed to all candidates by January 26.
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