Financial Services

New Jersey has the strategic location, highly educated workforce, and affordable real estate financial companies need to succeed.

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Ideally Located for Financial Services

Within minutes from Wall Street, New Jersey offers the connectivity and resources of the world’s financial capital without the enormous costs. It’s no surprise that many of the world’s leading financial firms – including 12 of that state’s top 75 employers – choose to call New Jersey home. With over 26,200 finance and professional services in New Jersey, the financial services and insurance sector in New Jersey is a major driving force of the State’s economy, contributing nearly $67 billion in GDP, according to the New Jersey Economic Development Authority.

The State’s appeal extends to the burgeoning fintech industry, housing more than 25% of the world’s top 100 fintech companies and ranking as one of the top fintech hubs in the nation. Companies like BNY Mellon, Goldman Sachs, and JP Morgan Chase have recognized New Jersey’s advantages and relocated employees here to benefit from the State’s strategic position and robust infrastructure.

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Our team offers a range of services and personalized guidance at every stage of establishing and expanding operations in New Jersey.

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CNJ Website Expert AnastasiaBlasia

Anastasia Blasi

Business Development Officer

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Success Stories

Fiserv

Fiserv, a Fortune 500 fintech company formerly headquartered in Wisconsin, moved to Berkeley Heights, New Jersey, in 2021, bringing 3,000 jobs to the State. Choose New Jersey worked in partnership with the New Jersey Economic Development Authority (NJEDA) and Governor Phil Murphy’s office and participated in early meetings with Fiserv to discuss a location decision plan. Choose New Jersey also created a fully customized pitch book which addressed the company’s specific needs. After a site visit, Fiserv was approved for an Emerge Program tax credit from the NJEDA.

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Success Stories

HAX

Princeton-based venture capital firm SOSV is establishing a new HAX accelerator and U.S. headquarters in Newark in June 2022. Startups in the program will create 2,500 new jobs in the decade ahead and attract millions in new capital. In June, Choose New Jersey and NJEDA responded to the RFI with a fully customized pitchbook. In July, we arranged a site tour and meetings with Governor Murphy and Audible Founder and Executive Chairman Don Katz. SOSV announced its decision to choose Newark in September. New Jersey committed $25 million to support HAX and SOSV will invest $25 million in 100 startups over the next five years.

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25%

of the world’s top 100 fintech companies have a presence in New Jersey

Source: Choose New Jersey research

Top 10

state for private equity

Source: American Investment Council

#4

state for internet coverage, speed, and availability

Source: BroadbandNow.com

Find Your Innovation Hub

New Jersey Labor & Workforce Report

Industry
Strengths

A highly-educated workforce and a strategic location just minutes from Wall Street have helped make New Jersey a top choice for financial services companies spanning fintech, cybersecurity, sports wagering, and more.

Fintech

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Fintech

New Jersey boasts a strong presence in the global fintech industry. About 25% of the world’s top 100 companies in the sector call New Jersey home, including IPC, Cognizant, Indecomm, and NICE Actimize. Our universities ensure a steady talent pipeline. Stevens Institute of Technology offers the Center for Research Toward Advancing Financial Technologies (CRAFT), the first fintech-focused Industry University Cooperative Research Center funded by the National Science Foundation. New Jersey Institute of Technology is also preparing students for the evolving job landscape in fintech by offering a Bachelor of Science in Financial Technology.

Cybersecurity

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Cybersecurity

New Jersey’s cybersecurity sector shines with top talent and tailored educational offerings. The New York/New Jersey region ranks #2 for cybersecurity analysts, showcasing its strong workforce. Institutions like Montclair State University and New Jersey Institute of Technology provide specialized programs such as Masters of Science in Cybersecurity, addressing industry demands. Additionally, New Jersey City University offers Bachelor of Science in Cybersecurity program, ensuring a steady stream of skilled professionals to meet cybersecurity challenges.

Sports Wagering

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Sports Wagering

New Jersey emerges is one of the premier destination for sports wagering in the United States. We were ranked the #1 market for sports betting in 2023, with a staggering $138 billion in wagers. About 80% of all sports betting in the State occurs through user-friendly sportsbook apps and websites, reflecting the State’s embrace of digital platforms like DraftKings Sportsbook and FanDuel.

New Jersey continues to grow as a leading location for sports betting operations with initiatives like the FinTech & Sports Wagering Innovation Center. Established by the NJEDA and New Jersey City University, this collaborative hub fosters growth in online gaming and financial technology, uniting stakeholders from companies, startups, academia, and government to propel the State’s leadership in this dynamic sector.

eSports

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eSports

The eSports industry has grown rapidly in New Jersey. In 2022, the State ranked 8th in eSports earnings, with players earning roughly $3.5 million collectively in prize money annually. In 2021, New Jersey lawmakers passed a bill to include eSports in the State’s legal sports betting industry. This allowed licensed operators to accept bets on eSports up to $100, with a potential winning bet of up to $500.
Further supporting eSports, Stockton University opened the Esports Innovation Center in its Atlantic City Residential Complex, in partnership with the New Jersey Economic Development Authority. The Center’s goal is to promote and develop eSports in Atlantic City and South Jersey.

Incentives that Support Growth

The Emerge Program applies to qualifying projects that invest private capital into the state and create a minimum of 35 full-time jobs. It provides per-job tax credits ranging based on project location, bonuses, and the net benefit to the state. Tax credits may directly offset tax liability or may be transferred or surrendered for 85-90% of their value.  ​

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The New Jersey Angel Investor Tax Credit Program establishes tax credits against corporation business or gross income taxes based on qualified investment in New Jersey’s emerging technology businesses to stimulate investment. The credits apply to 20% of the qualified investment made in an NJ emerging technology business, with a potential increase to 25% if the business is certified M/WBE or located in an Opportunity Zone or New Market Tax Credit Census Track.

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The New Jersey Innovation Evergreen Fund Program facilitates private sector engagement to raise and invest capital in qualified New Jersey-based companies and promote strategic collaboration in the state’s innovation economy. Proposed Qualified Businesses may access up to $5,000,000 of program investment capital for equity investments, or $6,250,000 for State-certified women or minority businesses, New Jersey university spin-offs, or businesses that utilize intellectual property developed at a New Jersey university that is core to its business model.

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The Net Operating Loss (NOL) Program supports companies in New Jersey with a net operating loss carryover and/or R&D tax credits and have no positive net operating income for the last two years.

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Audible’s Newark Business Attraction Grant targets startups with at least ten employees who are at the seed or Series A stage and are looking to expand or relocate to Newark. Startups receive up to $250,000 in non-dilutive grants over two years for fit-out costs or rent/mortgage payments.

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The Workforce 55+ On-the-Job Experience (OJE) Program supports private, non-profit employers who offer eligible job seekers the opportunity to gain work experience and may do so at no cost. OJE participants’ salary is covered for four weeks by a federal grant, providing employers with an opportunity to observe and train the employee before making a permanent hire.

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The On-the-Job Training (OJT) Program is eligible to all New Jersey-based companies who hire full-time positions. Employers are reimbursed 50% of new employee’s wages for a period of up to 26 weeks in exchange for providing training in a specialized skill set.

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The Federal Bonding Program is a unique job placement tool that provides employers with insurance for hiring jobseekers who have poor credit histories, are recovering from substance abuse, are on public assistance, or are justice-involved.

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Upskill grants are block grants that are available to all New Jersey-based companies to help defray the cost of training of existing employees.

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The Opportunity Partnership for Business is available to all New Jersey-based businesses to support employers design the training program they need to fill a skills gap in their industry.

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The Registered Apprenticeship is an industry-driven training model that combines paid on-the-job learning with classroom instruction. The employer can develop training that aligns cohesively with their business needs.

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