New Jersey Europe Center

New Jersey is the ideal state for European companies looking to expand, as trade and economic partnership between our two regions boom.

A Gateway of Opportunity for European Companies

The New Jersey Europe Center was established in 2018, following an economic mission led by Governor Phil Murphy, a former U.S. ambassador to Germany. Since its founding, the Center has become a cornerstone of Choose New Jersey’s efforts to attract European companies looking to thrive in the North American market. Based in Berlin, Germany, our mission is to bridge European innovation with New Jersey’s dynamic business landscape.

New Jersey’s Global Economic Index, released by the NJEDA, identified the UK, Ireland, and Germany as three of the top five global economic partners of New Jersey. Recognizing the shared priorities between European countries and New Jersey, particularly in fintech, biotech, medtech, food manufacturing, and clean energy, we are committed to facilitating connections that drive economic growth.

The New Jersey Europe Center provides European businesses with the tools and resources necessary for successful expansion into the U.S. market via New Jersey. Understanding the challenges of navigating a new economic environment, we offer free, confidential support tailored to meet the unique needs of European companies. Our services include detailed assessment services, customized business proposal responses, site selection assistance, and valuable information on government resources. We also facilitate introductions to public-private partnerships, opening doors to network opportunities for collaboration and growth.

Connect with our Europe Center Expert

Our team offers a range of services and personalized guidance at every stage of establishing or expanding operations in New Jersey.

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Sonja Claas x expert web

Sonja Claas

Director, New Jersey Europe Center

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Why European Companies Choose New Jersey

A Strategic Location

New Jersey sits in the center of the bustling corridor of the United States between Boston and Washington D.C., positioning European companies perfectly to access consumers quickly and efficiently. This strategic location means that products can be delivered with remarkable speed, often on the same day, directly to a vast and affluent consumer base that produces about $5.8 trillion in economic output. A company located in central New Jersey can serve over 46 million consumers within a four-hour drive.

Northeast New Jersey is located just 20 minutes from New York City, the financial capital of the world, via PATH commuter rail service or ferry. It takes less time to travel from Jersey City to Wall Street than it does from Midtown Manhattan. Despite New Jersey’s proximity to Manhattan, real estate here is over 40% less expensive than in New York City.

A Transportation Hub

New Jersey’s infrastructure includes highways, ports, and airports, ensuring that moving goods is streamlined and cost-effective. The State has nearly 3,000 miles of interstate and highways and the nation’s highest railroad density.

Newark Liberty International Airport (EWR) is part of the busiest airport system in the country. EWR offers an average of 262 non-stop international flights to 76 global destinations daily. And, the deep waters of the Port of New York and New Jersey, the largest port on the East Coast, ensure cargo from anywhere reaches its destination. With this strategic advantage, manufacturers in New Jersey can outpace competitors, ensuring products reach markets faster. 

Join the Best of the Best

New Jersey prides itself on being home to 14 Fortune 500 companies, more than 1,100 multinational corporations, and 225 foreign company headquarters. This vibrant business ecosystem is a clear indicator of New Jersey’s role as a central hub for international commerce and innovation.

Our State is also a magnet for talent across industries, including technology, biopharmaceuticals, finance, and more. In fact, New Jersey has the highest concentration of engineers and scientists per mile in the United States. Our top-tier universities, research institutions, and workforce development programs ensure a continuous influx of fresh talent, driving innovation and growth in your business. New Jersey also takes a proactive approach to workforce development, with training programs that keep our residents employed and make hiring skilled workers easy for New Jersey companies.

Success Stories

Bayer Healthcare

Bayer Healthcare worked with Choose New Jersey to establish its U.S. headquarters in New Jersey — a natural place to expand, as the state has a long history as a hub for the pharmaceutical industry. Bayer, which is based in Leverkusen, Germany, and is one of the largest pharmaceutical companies in the world, consolidated its offices to a 94-acre campus in Whippany, New Jersey, in 2013. It previously had operations in Morristown, Montville, Wayne, and Tarrytown, New York. The environmentally friendly campus includes 700,000 square feet of office space and state-of-the-art technology.

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Success Stories

Mane USA

MANE, a French fragrance and flavor company, opened a 100,00-square-foot state-of-the-art facility in Parsippany in 2018. The space houses its commercial, creative, R&D, and corporate teams, and is equipped with robotics, a consumer insights testing center, sensory odor booths, and testing laboratories. New Jersey’s expansive STEM resources and workforce is the ideal ecosystem for MANE to innovate.

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Key
Industries

New Jersey’s key industries are the foundation of our economic strength. The State is actively investing in and cultivating these industries, providing them with the workforce, financial support, and development space they need to thrive.

Life Sciences

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Life Sciences

New Jersey is one of the world’s leading destinations for biopharmaceutical R&D, biopharmaceutical manufacturing, cell & gene therapy, and medical devices. In fact, eight of the top 10 largest pharmaceutical companies call New Jersey home. With a legacy of pioneering discoveries and a supportive ecosystem of academic institutions, research centers, and venture capital, New Jersey continues to drive life sciences advancements on a global scale.

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CNJ Website KeyIndustriesAccordion LifeSciences

Technology

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Technology

New Jersey’s emphasis on STEM education and its supportive startup ecosystem provides a launch pad for tech innovation. New Jersey-based tech companies are revolutionizing advancements in AI, fintech, esports, telecom, cybersecurity, and beyond. Supported by a skilled workforce, academia, and collaborative workspaces, global information technology companies like Audible, Verizon, and Samsung thrive in New Jersey.

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CNJ Website KeyIndustriesAccordion Technology

Advanced Manufacturing

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Advanced Manufacturing

Advanced manufacturing in New Jersey represents a dynamic blend of innovation, precision, and industry expertise. New Jersey manufacturers produce everything from food and building materials to computers and electronics. Our advanced manufacturing sector is pioneering new supply chain solutions and fostering economic growth.

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CNJ Website KeyIndustriesAccordion Manufacturing

Food & Beverage

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Food & Beverage

New Jersey’s food and beverage industry is redefining what it means to produce and package food sustainably. The $126 billion food industry in the state has seen an increase of 6,000 jobs in the past five years, and more than ⅓ of the top 100 major food companies in the United States have a presence in the state, including industry giants like Campbell Soup Company. Leading food tech companies that specialize in plant-based substitutes, vertical farming, and more continue to push the boundaries of how the world thinks about, produces, and consumes food.

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CNJ Website KeyIndustriesAccordion FoodBev

Financial Services

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Financial Services

Our strategic location and highly educated workforce create an environment where financial companies succeed. Within just minutes from Wall Street, New Jersey offers the connectivity and resources of the world’s financial capital at a much more affordable price than New York City. It’s no surprise that many of the world’s leading financial firms – including Prudential Financial, PNC Bank, and JP Morgan Chase – call New Jersey home.

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CNJ Website KeyIndustriesAccordion Financial

Logistics

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Logistics

New Jersey is a crucial artery of commerce, connecting businesses to markets both domestically and internationally. New Jersey boasts a robust infrastructure — including The Port of New York and New Jersey, Newark Liberty International Airport, and the highest railroad density in the nation — that allows companies to move goods fast. With the rising demand for next-day and same-day delivery through e-commerce, New Jersey has the resources and infrastructure necessary to keep up with the increase in shipping volume required to get packages where they need to go quickly.

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CNJ Website KeyIndustriesAccordion Logistics

Clean Energy

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Clean Energy

New Jersey’s clean energy industry is at the forefront of sustainable innovation, making way for a greener future. The New Jersey Wind Port is the first port in the United States dedicated to Offshore Wind. The state is positioned to be a leader in offshore wind with its 130 miles of coastline, 340,000 acres of land with close proximity to shore, shallow water depths, and strong wind speeds. The State has implemented progressive policies, incentivizing the development of green technologies and committing to a more resilient energy infrastructure.

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CNJ Website KeyIndustriesAccordion CleanEnergy

Film, TV & Digital Media

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Film, TV, & Digital Media

New Jersey offers one of the nation’s most attractive incentive programs for filmmakers, featuring a 30% or 35% tax credit and a 2% or 4% diversity bonus. Here, you will find a pro-film environment with cooperative counties and municipalities and a breathtaking variety of locations and landscapes. The New York-New Jersey metro area has the highest concentration of creative and technical professionals outside of California, including a strong network of support services and vendors.

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CNJ Website KeyIndustriesAccordion FilmMedia

Location

New Jersey Europe Center
Berlin, Germany

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