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About Choose New Jersey

Who We Are

Choose New Jersey is a privately funded economic development organization. Our mission is to stimulate job creation and attract capital investment to New Jersey. 

We market New Jersey both domestically and internationally as the best place to grow your business in the United States. Our knowledgeable, experienced staff, supported by a network of State agencies and private partners, provide free, confidential assistance to guide companies in establishing operations here.  

By harnessing the power of business, labor, academic and government leaders, we enable growth across all sectors of our State’s economy. We aspire to build a stronger and more prosperous New Jersey for all.

Choose New Jersey, Inc. is a recognized 501 (c)(3) nonprofit organization.

What we do

Start with Choose New Jersey, and we will ensure a streamlined process from planning through move-in. Here are some of our services:

Detailed market assessment services

Customized business proposal responses

Site selection assistance

State resources information

Public relations support

Introductions to public-private partnerships

Our History

Choose New Jersey was created in 2010 under Governor Christie as an independent, nonpartisan organization focused on encouraging and nurturing economic growth.

Today, we continue to tell New Jersey’s story through our integrated business attraction and marketing efforts. We support the economic development priorities of the Murphy Administration, including seeking international investment and growing an innovation-driven economy.

In 2018, we coordinated the efforts behind a Governor-led business mission to Germany and Israel, resulting in the opening of our Europe office. In 2019, Governor Murphy led the New Jersey Delegation on a 6-day, 7-city mission to India and announced the launch of our New Jersey India Center. During the trip, 3 Indian companies with a presence in New Jersey committed to expanding operations and add more than 1,200 jobs.

Commemorating the organization’s 10th anniversary, we have assisted a total of 303 companies resulting in 19,340 new and retained jobs and generating $6.2 billion in capital investment.

What We Stand For

Our success is not only attributed to the quality of our work, but the values that we hold. 


We offer our support, resources and convening power to all whose mission is the strengthening of New Jersey’s economic vitality.


We are focused on results, not credit. We are team players and willing partners for businesses, governments and communities seeking to attract new investment.


We are intentionally small and agile, moving quickly to meet the needs of those looking to bring jobs and investment to New Jersey.


In the interest of stronger relationships and better results, we value open communication with our supporters, partners and clients, and among ourselves.


We are good citizens in the communities in which we live and work.


We encourage a culture that is supportive and inclusive, and that rewards collegiality, unselfishness and respect. We believe in treating everyone equally regardless of gender, age, disability, race, religion, sexuality or social class.

Our team is passionate about living, working, playing and doing business in New Jersey. We believe our State provides the best value for your company to invest in the United States, and we are prepared to help you find opportunities for growth and innovation.


Relocation & Expansion Services

We provide customized RFI responses, demographics, detailed market assessments and other complimentary business relocation and expansion services. When your company chooses to grow in New Jersey, we also will help you publicize your good news.

Site Visits

We’ll make your property search seamless, so you find the site that best meets your relocation or expansion needs.

Economic Development Connections

Our public and private partners provide a wide range of services. From higher education research collaboration to regulatory and legal assistance to workforce training, they’ll ensure you have a smooth landing.

Catherine Scangarella
Chief Business Development Officer