About Choose New Jersey

Choose New Jersey is the state’s leading non-profit business attraction organization.

We Lead the Charge on Business Attraction

We harness the collective power of New Jersey’s business, government, labor, and academic sectors to expand New Jersey’s economy. We work globally, using our marketing expertise, concierge business development services, deep knowledge of the state, and convening power, in collaboration with state government, to empower businesses, entrepreneurs, leaders, and innovators to make New Jersey their home.

Supported by our Board of Directors and Supporters, Choose New Jersey conducts international economic missions and attends trade shows to attract global investment. We proudly market New Jersey far and wide, showcasing it as a prime destination to grow a business and raise a family. Meeting companies abroad and at trade shows is only the beginning. We then work with closely with them to ensure they’re positioned for success in New Jersey.

Welcome
From Our CEO

Dear Friends,

In New Jersey, we say “Jersey Strong” to describe the dynamic, resilient people who live and work here. As someone who moved to New Jersey after decades of living and working abroad, I was drawn here by the diversity, quality of life, ideal location, and economic momentum. And I’m so glad that my family and I have made New Jersey our home.

Diversity is the cornerstone of life and work in New Jersey. International companies continue to choose to move their global headquarters here. Cultures and traditions – and delicious foods – from around the world are around every corner. And the landscape is as diverse as the people, from shorelines to mountains to city skylines. They see what I see: the best place in the world to build a business and build a life.

At Choose New Jersey, we help you navigate all of the opportunities that New Jersey has to offer – from our diverse industries and ecosystems to incentives and support. I’m thrilled that you have taken the time to explore New Jersey’s boundless opportunities. Welcome to New Jersey!

Wes Mathews

What We Do

Choose New Jersey inspires businesses, entrepreneurs, and innovators to make New Jersey their home by offering free, confidential assistance to guide companies in establishing operations in New Jersey. Our services include:

  • Detailed Marketing Assessment Services
  • State Resource Information
  • Customized Business Proposal Responses
  • Public Relations Support
  • Site Selection Assistance
  • Introductions to Public-Private Partnerships

Our Services

Our History

2010

Choose New Jersey is created in 2010 under Governor Chris Christie as an independent, nonpartisan organization focused on encouraging and nurturing economic growth.

2018

The New Jersey Europe Center, based in Berlin, is founded during New Jersey Governor Phil Murphy’s business attraction trip to Germany and Israel.

2019

The New Jersey India Center is founded during Governor Murphy’s historic business attraction trip to India with the New Jersey delegation. With two locations in India, the India Center offices showcase our state’s vested interest in the subcontinent.

2022

New Jersey becomes the first state to open an economic development office in Ireland during a landmark Governor Murphy-led mission.

2023

In partnership with the New Jersey-Israel Commission, the New Jersey Israel Center is founded during Choose New Jersey’s fifth business attraction trip to Israel.

2024

The New Jersey Asia-Pacific Center is announced during Choose New Jersey’s Governor Murphy-led mission to East Asia in 2023. The 2024 establishment of the New Jersey Asia-Pacific Center in Taipei is a direct result of the strong bilateral relationship built between New Jersey and significant partners in East Asia.

What We Stand For

Choose New Jersey’s values reflect who we are and what we stand for as an organization.

Leadership

We offer our support, knowledge, and convening power to all whose mission is strengthening New Jersey’s economy.

Collaboration

We are results-oriented team players and willing partners for businesses, governments, and communities seeking to attract new investment to the state.

Service

We work for the benefit of our stakeholders and partners to drive the expansion of New Jersey’s economy.

Responsiveness

We are intentionally small and agile, swiftly meeting the needs of those looking to bring jobs and investment to New Jersey.

Passion

We take great pride in New Jersey and are passionate about sharing our knowledge of all the great things New Jersey has to offer businesses and families.

Authenticity

Our values mirror those of the State of New Jersey: prosperity, safety, access, choice, opportunity, and the protection of individual freedoms.

Additional Opportunities to Support

Board of Directors and Supporters

Our Board of Directors is comprised of the most influential members of New Jersey’s business ecosystem, who, by investing in Choose New Jersey, are committed to creating a stronger economic landscape. We rely on our Board members to lend their expertise, experience, and resources to our efforts. In return, Board members can access networking opportunities and priority invitations to trade shows and international missions organized by Choose New Jersey. Interested in becoming a member of this dynamic team?

CEO Council

The New Jersey CEO Council is comprised of chief executives from New Jersey’s largest companies. The invite-only group was created in October 2020 as part of Governor Murphy’s Restart & Recovery Commission to aid communities disproportionately affected by the pandemic, focusing on communities of color. Now called the New Jersey CEO Council, the group has transitioned to a subset of the Choose New Jersey Board of Directors and typically meets twice a year and is co-chaired by Charlie Lowery of Prudential and Hans Vestberg of Verizon.

International Economic Missions

We coordinate several international economic attraction missions annually to countries that share economic and cultural ties with New Jersey and present investment opportunities. Recent missions include Germany, Mexico, the UAE, India, Japan, South Korea, and Taiwan. Missions are a major part of our business attraction strategy and keep New Jersey at the forefront of international trade.

Trade Shows

Choose New Jersey participates in important trade shows, including the SelectUSA Investment Summit, the highest-profile foreign direct investment conference in the country, and BIO International, one of the world’s largest biotechnology conferences. Trade shows give us the opportunity to connect with business representatives face-to-face and promote the benefits of our great state on a global stage.

This is New Jersey.
You Can Do Anything Here.

Choose New Jersey markets New Jersey around the country and the globe, showcasing the best of our State — and there’s plenty to choose from! Our 2023 campaign, “This is New Jersey,” brings together quality of life and business attraction messaging to promote New Jersey’s many unique attributes as a place to grow a business and raise a family. In 2023, the “This is New Jersey” campaign achieved 4.3 billion global impressions.

Learn More

Our Team

Choose New Jersey markets New Jersey around the country and the globe, showcasing the best of our State — and there’s plenty to choose from! Our 2023 campaign, “This is New Jersey,” brings together quality of life and business attraction messaging to promote New Jersey’s many unique attributes as a place to grow a business and raise a family. In 2023, the “This is New Jersey” campaign achieved 4.3 billion global impressions.

Our Team

Let’s Work Together

Our Choose New Jersey team is comprised of seasoned industry experts dedicated to fostering business success across the state, offering personalized support, strategic insight, and New Jersey charm to help your business thrive.

CNJ Website Expert RyanFox

Ryan Fox

Chief of Staff

CNJ Website Expert MarielMeskunas

Mariel Kokotajlo

Director of Development

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