Governor Murphy Signs Executive Order Establishing the New Jersey-India Commission

About Choose New Jersey

Who We Are

Choose New Jersey is New Jersey’s leading nonprofit economic development organization. We stimulate job creation and attract capital investment with the aim of growing New Jersey’s economy. We market New Jersey globally as the most ideal state in the U.S. to live, work, and play, and we guide businesses in establishing or expanding operations here.

Our staff, supported by a network of state agencies and private partners, provide free, confidential assistance to guide companies in establishing operations in New Jersey.

Choose New Jersey, Inc. is a recognized 501(c)(3) nonprofit organization.

What we do

Start with Choose New Jersey, and we will ensure a streamlined process from planning through move-in. Here are some of our services:

Detailed market assessment services

Customized business proposal responses

Site selection assistance

State resources information

Public relations support

Introductions to public-private partnerships

Our History

Choose New Jersey was created in 2010 under Governor Christie as an independent, nonpartisan organization focused on encouraging and nurturing economic growth.

Today, we continue to tell New Jersey’s story through our integrated business attraction and marketing efforts. We support the economic development priorities of the Murphy Administration, including seeking international investment and growing an innovation-driven economy.

In 2018, we coordinated the efforts behind a Governor-led business mission to Germany and Israel, resulting in the opening of our Europe office, the New Jersey Europe Center. In 2019, Governor Murphy led the New Jersey Delegation on a 6-day, 7-city mission to India and announced the launch of our New Jersey India Center. During the trip, 3 Indian companies with a presence in New Jersey committed to expanding operations and adding more than 1,200 jobs. In 2022, the New Jersey Ireland Center was founded following a Governor-led business attraction trip to Ireland. The Choose New Jersey international offices cultivate foreign direct investment and provide resources to companies looking to expand in New Jersey.

In October 2022, Choose New Jersey announced the integration of the New Jersey CEO Council into the organization, creating a powerful partnership that strengthens Choose New Jersey’s mission to grow the state’s economy. The New Jersey CEO Council was created as part of Governor Murphy’s COVID-19 Restart and Recovery Commission with a mission to leverage the resources of some of the State’s largest companies to aid those communities disproportionately impacted by the COVID-19 pandemic. Most recently, the CEO Council has made a commitment to increase diversity in both hiring and procurement practices within their organizations and has partnered with the State to establish The Pay It Forward Program, the first-ever publicly funded career impact bond program in the country. The addition of these globally recognized business leaders to the Choose New Jersey board greatly enhances our ability to market the state and recruit businesses to New Jersey.

Commemorating the organization’s 12th anniversary, we have assisted 363 companies resulting in 39,865 new and retained jobs and generating $8.6 billion in capital investment.

What We Stand For

Our success is not only attributed to the quality of our work, but the values that we hold. 


We offer our support, resources and convening power to all whose mission is the strengthening of New Jersey’s economic vitality.


We are focused on results, not credit. We are team players and willing partners for businesses, governments and communities seeking to attract new investment.


We are intentionally small and agile, moving quickly to meet the needs of those looking to bring jobs and investment to New Jersey.


In the interest of stronger relationships and better results, we value open communication with our supporters, partners and clients, and among ourselves.


We are good citizens in the communities in which we live and work.


We encourage a culture that is supportive and inclusive, and that rewards collegiality, unselfishness and respect. We believe in treating everyone equally regardless of gender, age, disability, race, religion, sexuality or social class.

Our team is passionate about living, working, playing and doing business in New Jersey. We believe our State provides the best value for your company to invest in the United States, and we are prepared to help you find opportunities for growth and innovation.


Relocation & Expansion Services

We provide customized RFI responses, demographics, detailed market assessments and other complimentary business relocation and expansion services. When your company chooses to grow in New Jersey, we also will help you publicize your good news.

Site Visits

We’ll make your property search seamless, so you find the site that best meets your relocation or expansion needs.

Economic Development Connections

Our public and private partners provide a wide range of services. From higher education research collaboration to regulatory and legal assistance to workforce training, they’ll ensure you have a smooth landing.

Bill Noonan
Chief Business Development Officer
Jen Lenhardt
Chief Administrative Officer