New Ideas.
New Opportunities.
New Jersey.

A global economic powerhouse, New Jersey offers world-class resources and talent in an unbeatable location – fueling business success and prosperity for individuals and families.

#1

Most Improved State for Business

Source: CNBC, 2023

#2

Best Public School System (Pre-K-12)

Source: U.S. News & World Report, 2023

#2

Best State to Live

Source: WalletHub, 2023

Opportunity
Awaits

New Jersey is located in the center of global commerce, providing cutting-edge industries with unmatched access to one of the world’s most dense and prosperous consumer markets.

The power of exceptional higher education institutions and robust trade programs create a workforce that is unmatched in skill and readiness. New Jersey’s world-class universities cultivate the next generation of innovators, while our community colleges offer valuable training programs tailored to industry needs. The State is also committed to offering practical, hands-on training to ensure our talent pool is versatile and prepared to meet the evolving demands of the global job market.

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New Jersey’s top-tier infrastructure makes one-third of the U.S. population and economy reachable in just one day’s drive. We’re home to Newark Liberty International Airport — part of the busiest airport system in the country — and within easy reach of John F. Kennedy International Airport, LaGuardia Airport, and Philadelphia International Airport. The State also offers extensive rail networks and the East Coast’s busiest port, making New Jersey perfectly positioned for companies seeking efficient, expansive reach.

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New Jersey is an eclectic array of diverse communities and cultures, from bustling cities to quaint small towns. There’s so much to do and see among our gorgeous beaches, picturesque mountains, pine forests, and sprawling farms. Not to mention, New Jersey is ranked the #1 safest state to live and raise a child with the #1 public education system in the nation.

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Key
Industries

New Jersey’s key industries are the foundation of our economic strength. The State is actively investing in and cultivating these industries, providing them with the workforce, financial support, and development space they need to thrive.

Life Sciences

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Life Sciences

New Jersey is one of the world’s leading destinations for biopharmaceutical R&D, biopharmaceutical manufacturing, cell & gene therapy, and medical devices. In fact, eight of the top 10 largest pharmaceutical companies call New Jersey home. With a legacy of pioneering discoveries and a supportive ecosystem of academic institutions, research centers, and venture capital, New Jersey continues to drive life sciences advancements on a global scale.

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CNJ Website KeyIndustriesAccordion LifeSciences

Technology

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Technology

New Jersey’s emphasis on STEM education and its supportive startup ecosystem provides a launch pad for tech innovation. New Jersey-based tech companies are revolutionizing advancements in AI, fintech, esports, telecom, cybersecurity, and beyond. Supported by a skilled workforce, academia, and collaborative workspaces, global information technology companies like Audible, Verizon, and Samsung thrive in New Jersey.

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CNJ Website KeyIndustriesAccordion Technology

Advanced Manufacturing

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Advanced Manufacturing

Advanced manufacturing in New Jersey represents a dynamic blend of innovation, precision, and industry expertise. New Jersey manufacturers produce everything from food and building materials to computers and electronics. Our advanced manufacturing sector is pioneering new supply chain solutions and fostering economic growth.

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CNJ Website KeyIndustriesAccordion Manufacturing

Food & Beverage

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Food & Beverage

New Jersey’s food and beverage industry is redefining what it means to produce and package food sustainably. The $126 billion food industry in the state has seen an increase of 6,000 jobs in the past five years, and more than ⅓ of the top 100 major food companies in the United States have a presence in the state, including industry giants like Campbell Soup Company. Leading food tech companies that specialize in plant-based substitutes, vertical farming, and more continue to push the boundaries of how the world thinks about, produces, and consumes food.

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CNJ Website KeyIndustriesAccordion FoodBev

Financial Services

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Financial Services

Our strategic location and highly educated workforce create an environment where financial companies succeed. Within just minutes from Wall Street, New Jersey offers the connectivity and resources of the world’s financial capital at a much more affordable price than New York City. It’s no surprise that many of the world’s leading financial firms – including Prudential Financial, PNC Bank, and JP Morgan Chase – call New Jersey home.

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CNJ Website KeyIndustriesAccordion Financial

Logistics

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Logistics

New Jersey is a crucial artery of commerce, connecting businesses to markets both domestically and internationally. New Jersey boasts a robust infrastructure — including The Port of New York and New Jersey, Newark Liberty International Airport, and the highest railroad density in the nation — that allows companies to move goods fast. With the rising demand for next-day and same-day delivery through e-commerce, New Jersey has the resources and infrastructure necessary to keep up with the increase in shipping volume required to get packages where they need to go quickly.

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CNJ Website KeyIndustriesAccordion Logistics

Clean Energy

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Clean Energy

New Jersey’s clean energy industry is at the forefront of sustainable innovation, making way for a greener future. The New Jersey Wind Port is the first port in the United States dedicated to Offshore Wind. The state is positioned to be a leader in offshore wind with its 130 miles of coastline, 340,000 acres of land with close proximity to shore, shallow water depths, and strong wind speeds. The State has implemented progressive policies, incentivizing the development of green technologies and committing to a more resilient energy infrastructure.

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CNJ Website KeyIndustriesAccordion CleanEnergy

Film, TV & Digital Media

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Film, TV, & Digital Media

New Jersey offers one of the nation’s most attractive incentive programs for filmmakers, featuring a 30% or 35% tax credit and a 2% or 4% diversity bonus. Here, you will find a pro-film environment with cooperative counties and municipalities and a breathtaking variety of locations and landscapes. The New York-New Jersey metro area has the highest concentration of creative and technical professionals outside of California, including a strong network of support services and vendors.

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CNJ Website KeyIndustriesAccordion FilmMedia

Let’s Get Started

Discover what New Jersey can do for you and your business. Fill out the form below to unlock a guide tailored to your industry.

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Who
We Are

Choose New Jersey is the state’s leading non-profit business attraction organization. We harness the collective power of New Jersey’s business, government, labor, and academic sectors to expand New Jersey’s economy. We work globally, using our marketing expertise, concierge business development services, deep knowledge of the state, and convening power, in collaboration with state government to empower businesses, entrepreneurs, leaders, and innovators to make New Jersey their home.

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