Digital Assets

Choose New Jersey Logo Placement

The logos must be surrounded by a generous field of clear space in every layout. If the logo is positioned too close to other visuals, it may be difficult to distinguish the artwork.

As shown, the clear space minimum has been established to help ensure the logo is always safely separated from competing visuals.

The logos’ minimum allowable clear space is equal to the width of the “n” in the new jersey mark. This amount of space, at minimum, must surround the artwork on all four sides.

Choose New Jersey Background Color

If a background color is required, select one that provides ample visual contrast with the full-color logo whenever possible.

If the visibility of the logo is compromised by the background color or texture, the white logo is to be used.

CNJ-logo-with-white-bg-and-border-640x375

Background should be selected for optimal contrast.

CNJ-logo-with-grey-bg

The logo can appear on a background that provides sufficient contrast.

CNJ-logo-with-black-bg-640x375

The white logo should be used on dark backgrounds.

NO-Color-CNJ-logo-on-black-bg

The full-color logo should never appear on dark backgrounds.

NO-Color-CNJ-logo-on-busy-image

The logo should NOT appear on photographic backgrounds.

NO-White-CNJ-logo-on-grey

The white logo should NOT appear on color backgrounds that do not provide sufficient contrast.

Color Palette

BLUE

Pantone: 307
CMYK: 100/16/0/27
RBG: 0/120/174
Hex Code: #0078AE

GREEN

Pantone: 376
CMYK: 54/1/100/0
RBG: 132/189/0
Hex Code: #84BD00

Primary Colors

DARK BLUE

Pantone: 308
CMYK: 100/30/0/49
RBG: 0, 91, 130
Hex Code: #005B82

BLACK

CMYK: 0/0/0/100
RBG: 0/0/0
Hex Code: #000000

LIGHT GRAY

Pantone: Cool Gray 6
CMYK: 0/0/0/31
RBG: 186/188/190
Hex Code: #BABCBE

Secondary Colors

LIGHT BLUE

Pantone: 306
CMYK: 81/3/5/0
RBG: 0/179/226
Hex Code: #00B2E2

DARK GREEN

Pantone: 377
CMYK: 58/22/100/4
RBG: 121/155/62
Hex Code: #799A3D

LIGHT GREEN

Pantone: 374
CMYK: 24/0/57/0
RBG: 194/231/107
Hex Code: #C2E76B

Download Team Portraits

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JOSE LOZANO

President & Chief Executive Officer

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JOSE LOZANO

President & Chief Executive Officer

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CATHERINE SCANGARELLA

Chief Business Development Officer

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Catherine Scangarella, Chief Business Development Officer, Choose New Jersey

CATHERINE SCANGARELLA

Chief Business Development Officer

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Chantel Figueroa, Business Development Officer, Choose New Jersey

CHANTEL FIGUEROA

Business Development Officer

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Ryan Fox, Business Development Officer, Choose New Jersey

RYAN FOX

Business Development Officer

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BILL NOONAN

Business Development Director

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WHAT CAN CHOOSE New Jersey DO FOR YOU

Relocation & Expansion Services

We provide customized RFI responses, demographics, detailed market assessments and other complimentary business relocation and expansion services. When your company chooses to grow in New Jersey, we also will help you publicize your good news.

Site Visits

We’ll make your property search seamless, so you find the site that best meets your relocation or expansion needs.

Economic Development Connections

Our public and private partners provide a wide range of services. From higher education research collaboration to regulatory and legal assistance to workforce training, they’ll ensure you have a smooth landing.

Carly Wronko
Director of Creative & Digital Marketing
Danielle Rexrode
Marketing Coordinator