There’s a new billboard campaign catching eyes on highways in southern and Midwestern states that’s urging businesses in places that restrict abortion to pack their bags and head to New Jersey. The nonprofit Choose New Jersey is behind the digital ad that’ll run through the end of the month in Georgia, Florida, Texas and Missouri. The campaign touts the state’s education system, ranking it as the best place to live in the United States where the legal right to abortion exists, hoping to tug on the moral heartstrings of business owners in the wake of the ruling on abortion rights.

It comes a month after Gov. Phil Murphy sent letters to nearly a dozen companies in states with laws restricting the procedure. Murphy also penned an op-ed in the Houston Chronicle urging companies to come to a state where he says women’s rights are respected.

In another move Wednesday, the offices of New Jersey’s U.S. attorney and attorney general announced a partnership to conduct outreach and send a clear message that law enforcement at all levels will protect reproductive rights for healthcare workers, out-of-state patients and health providers.

“Protecting the right to choose means protecting patients, their providers and the places that they turn to from the threat of harm,” said acting Attorney General Matt Platkin. “The state and federal partnership that we are announcing is absolutely critical to protecting abortion rights. And it is a model for how state and federal authorities across the country can work together to protect the rights of their residents.”

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